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TDG Module 10: Facebook Ads
Introduction
Do I Need This Module?
FACEBOOK ADS OVERVIEW
WATCH FIRST --> The Facebook Ad Strategy You Should Use (40:05)
Examples of Different Types of Facebook Ads (0:35)
Personal Ad Account vs Business Manager (5:54)
AD STRATEGY AND YOUR FUNNEL
Front End vs. Back End Funnels and What to Expect With Ads (16:12)
The Split Testing Strategy I Use (and Don't Use) (9:37)
SETTING UP YOUR AUDIENCES
Facebook Ad Audiences 101 (7:42)
How to Create Your Audiences (Walkthrough) (26:26)
Facebook Targeting Graphic
100 Facebook Pages to Target for Online Niches
PLACING YOUR PIXEL
Pixel Overview and How to Install It (20:28)
CREATING KILLER ADS
Writing Your Facebook Ad Copy
Facebook Ad Copy Swipe File and Tips from The Digital Guidebook
Designing Ad Images
Using Facebook Lives for Video Ads
Using Video for your Facebook Ads (4:58)
CAMPAIGN AD SETUP
Dashboard Overview (6:41)
Visibility Campaign Setup (6:45)
Lead Campaign Setup (15:00)
Sale Campaign Setup (19:02)
Instagram Ad Setup (3:03)
AD RESULTS AND ANALYSIS
Understanding the Results (23:58)
The Holes in Your Funnel (10:45)
Scaling + Maintenance
WHEN THINGS GO WRONG
What To Do When An Ad or Account Goes Down (22:34)
SELLING AD SERVICES
An Overview (21:36)
BONUSES
BONUS: Interview with Depesh Mandalia, FB Ads Expert - 8/13/2019 (52:17)
BONUS: Interview with Matt Hagberg, Lead Media Buyer at ClickFunnels - 8/9/2019 (57:32)
BONUS: Facebook Ads in Real Life with Cathy Olson ($50,000 SLO Funnel) (126:07)
BONUS: Facebook Ads in Real Life with Caitlin Pyle ($1M webinar funnel) (32:54)
BONUS: $1000 Facebook Ad Strategy (16:56)
Scaling + Maintenance
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